UI/UX Design
DESIGN PROCESS
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1
Client & industry research
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What is their…
Company Culture? Reputation? Brand Personality -
How do they run their Business?
What is the latest news in their industry? Who are their Competitors?
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2
User researh
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Who are the client’s primary tagret audiences?
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Run usability test
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Develop personas
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Develop User journey maps
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3
Information architecture
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Inventory all existing content.
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Execute a content audit.
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Design new site/app architecture.
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Test new architecture.
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Iterate.
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4
Page template design (Wireframing)
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Collaborate with content strategists
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Design the content structure, layout & interaction patterns
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Test Design
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Share & explain designs
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5
Visual design
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Collaborate with visual designers.
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Share the visual design.
With users as early as possible to get feedback on any assumptions made and general opinions.
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6
Prototyping
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Representation
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Precision
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Interactivity
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Evolution
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7
Site analytics & usability testing
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Work closely with your analytics team
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Run usability test
Do any tweaks need to be made?
Does anything need to be added?
Removed?
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