Asoko Insight
UI/UX for Corporate Financial Information Platform
Asoko Insight is a corporate financial database and digital engagement platform, acting as a "Corporate map of Africa" and featuring the continent's top private companies for global users to access and research for trade and investment purposes.
Platform:
Web
Industry:
FinTech
Team size:
3 people
Country:
South Africa, the United Kingdom
Project Duration:
3 months
The year started & completed:
March 2019- May 2019
The platform provides valuable vetted financial data and insights on African businesses and markets to help investors and businesses evaluate potential opportunities, make informed decisions and facilitate meaningful business partnerships that drive economic growth and development in Africa and around the world.
Financial information platform
Bespoke research and digital engagement platforms to investors, multinationals, banks and development institutions doing business in Africa.
Challenges and objectives
Unlocking Africa’s Business Potential
The idea behind Asoko Insight is to establish business partnerships with African companies on a widespread scale. Africa, being a rich continent with immense potential, presents numerous opportunities that the world is only now beginning to realize.
Raising Global Awareness of African Opportunities
As the rest of the world catches up with this fact, one of the main objectives of Asoko Insight is to increase global awareness and generate interest in Africa's vast opportunities.
Building a Design System that Inspires Exploration
Our task was to craft the design system of the website that aligns with the brand's primary idea and build UX-oriented navigation that draws a wide audience and encourages people to learn more about African business.
Results of the project
Our work has resulted in an easy-to-navigate website with an appealing design that adheres to Asoko Insight's brand identity standards.
Our team worked to ensure that the website had a smooth, intuitive interface that people would enjoy interacting with. With a focus on seamless user flows and page structure, we were able to make the website clear and concise, ensuring that visitors could quickly find the specific information they were looking for.
Additionally, our team created imaginative and informative content to keep the audience engaged, encourage them to discover the website further, and eventually build trust with the brand.
Tools & Technologies
Sketch
Zeplin
Invision