Product
Process
These are common steps taken by most specialists. While they form the foundation of design development, they may not be sufficient to achieve optimal results.
Research
Ideation
Wireframing
Visual design
Research
Stakeholder interview
Different stakeholders influence the process differently, and you can’t plan for those vectors if you’re not aware of them. As a designer, understanding and acknowledging these factors, influences, and inputs can help put you on the right path toward a project’s goals
Surveys
A quantitative measure of attitudes through a series of questions, typically more closed-ended than open-ended. A survey that is triggered during the use of a site or application is an intercept survey, often triggered by user behavior. More typically, participants are recruited from an email message or reached through some other channel such as social media.
Competitor Analysis
A competitive analysis is a formal exploration of the companies or organizations in a given industry sector or market niche, typically those that are competing with your company’s products or services for market share. Competitive analysis can help you identify opportunities, gaps in other services, and potential design patterns to adopt or avoid.
Interviews
Individual interviews allow you to probe participants' attitudes, beliefs, desires, and experiences to get a deeper understanding of those who use your site or service. Interviews can take place face-to-face, by phone or video conference, or even via instant messaging system.
CJM
A customer journey map (or CJM) is a visual representation of the process your customers go through when interacting with your company. This diagram takes you through the exact steps that lead to a customer choosing your specific product and buying it from your business.
Ideation
VPC
The Value Proposition Canvas is a framework which can help ensure that a product or service is positioned around what the customer values and needs.
Impact effort matrix
An impact matrix is a powerful tool that streamlines the decision-making process. By providing a structured framework for analyzing and comparing different options, it ensures that all relevant factors are considered.
Mind Mapping
A mind map is like a drawing aimed at organizing thoughts. It starts with a single core idea in the middle of a page. Then, it grows when you add related ideas, pictures, or words around that central idea.
Wireframing
Wireframing
Wireframes are basic visual guides in which designers propose elements for screens and webpages and show how experimental solutions would flow for target users. Wireframing is invaluable early in the interaction design process for design teams to explore how concepts accommodate user and business needs.
Usability testing
Usability testing helps researchers assess the effectiveness and efficiency of a product or service in the completion of a series of task. Usability tests are conducted with representative users, who are asked to complete typical tasks while observers watch, listen and takes notes. The goal of usability testing is to identify any usability problems, collect qualitative and quantitative data and determine the participant's satisfaction with the product
Wireframing
Wireframes are basic visual guides in which designers propose elements for screens and webpages and show how experimental solutions would flow for target users. Wireframing is invaluable early in the interaction design process for design teams to explore how concepts accommodate user and business needs.
Usability testing
Usability testing helps researchers assess the effectiveness and efficiency of a product or service in the completion of a series of task. Usability tests are conducted with representative users, who are asked to complete typical tasks while observers watch, listen and takes notes. The goal of usability testing is to identify any usability problems, collect qualitative and quantitative data and determine the participant's satisfaction with the product
A/B testing
A/B testing compares two versions of an app or webpage to identify the better performer. It’s a method that helps you make decisions based on real data rather than just guessing. It compares options to learn what customers prefer. You can test website/app layouts, email subject lines, product designs, CTA button text, colors, et
Visual design
High-fidelity prototypes and mockups.
Mockup is a visualization or design of an app, web page, or product that illustrates what the final outcome might look like. In user experience (UX) design, mockups define the purpose and intent of a design, often including visual elements such as structure, layout, color schemes, typography, and editorial copy.
High-fidelity prototypes and mockups
Mockup is a visualization or design of an app, web page, or product that illustrates what the final outcome might look like. In user experience (UX) design, mockups define the purpose and intent of a design, often including visual elements such as structure, layout, color schemes, typography, and editorial copy.
Design system
Design system is a collection of reusable components with clearly defined standards for use. These components combine pattern libraries, colors, and fonts with standardized design principles to help companies achieve consistent visual design at scale.
Heuristic Evaluation
Heuristic evaluation is a process where experts use rules of thumb to measure the usability of user interfaces in independent walkthroughs and report issues. Evaluators use established heuristics (rules of thumb) to reveal insight that can help design teams enhance product usability from early in development.
