Product
Product Design Process
These are our product design stages focused on reimagining your product to create more engaging and satisfying user interactions.
Research
Ideation
Wireframing
Visual design
Research
Stakeholder interview
Engaging with stakeholders is essential for gaining insight into the various factors, influences, and inputs that are critical to the success of the project.
Interviews
Individual interviews allow us to probe participants' attitudes, beliefs, desires, and experiences to understand users. Interviews can occur face-to-face, over the phone, via video conferencing tools, or even through instant messaging.
Competitor analysis
Competitor analysis is conducted to understand the strengths and weaknesses of similar products in the market. It helps us identify gaps, opportunities and industry standards to ensure your product stands out in the competitive environment.
Surveys
Surveys are designed to gather valuable feedback and insights from your target audience. One effective method for capturing real-time user experiences is through intercept surveys triggered during user interaction with a site or application. Participants are also recruited through email invitations or social media channels.
CJM
A customer journey map (or CJM) visually represents the entire customer experience with your product or service. This diagram helps us outline the steps that lead customers to choose your product.
Ideation
VPC
The Value Proposition Canvas framework helps us ensure that the product aligns with client demands and values.
Impact effort matrix
An impact matrix is a powerful decision-making tool that provides a structured framework for analyzing and comparing different options. It ensures that every relevant factor is thoughtfully integrated into our product design services.
Mind mapping
A mind map is a visual technique for organizing ideas. It starts with a single core idea in the middle of a page and grows as we gather related ideas, pictures, or words around that central idea.
Wireframing
Wireframing
With wireframing, designers propose elements for screens and webpages and illustrate how experimental solutions can work for their intended audience. By creating wireframes early in the interaction design process, design teams can examine how concepts address user and business needs.
Usability testing
Usability testing helps researchers assess the effectiveness and efficiency of a product or service by completing a set of tasks. Representative users are requested to perform typical tasks while observers watch, listen and take notes. Our product design service aims to uncover usability issues, receive qualitative and quantitative data, and assess the participants' satisfaction with the product.
A/B testing
A/B testing compares two versions of an app or webpage to identify the better performer. This method allows us to make informed decisions based on actual data rather than assumptions. It involves comparing different options to understand what customers prefer. We test website/app layouts, email subject lines, product designs, CTAs, colors, etc.
Visual design
High-fidelity prototypes and mockups
A mockup is a detailed visual depiction of a product that illustrates its final appearance. With mockups, we clarify design goals and objectives, typically showcasing visual aspects like structure, layout, color palettes, fonts, and the overall look and feel.
Design system
We create a design system consisting of reusable components aligned with your brand identity. These components combine pattern libraries, colors, and fonts with standardized design principles to achieve consistent visual design at scale.
Heuristic evaluation
Heuristic evaluation is a process where our experts assess the usability of user interfaces. They apply established guidelines during independent walkthroughs and report any issues they find. Evaluators use heuristics (rules of thumb) to reveal insight that can help us enhance product usability early in development.
