Finvoice
UI/UX for Lending platform
Finvoice is an end-to-end lending platform designed to empower small businesses by providing seamless access to factoring and secure commercial lending.
Platform:
Web
Industry:
FinTech
Team size:
3 people
Country:
USA
Project Duration:
6 months
The year started & completed:
January 2019 – June 2019
The goal was to create a sleek, user-friendly website that effectively communicates the platform’s value while maintaining a professional and modern aesthetic.
Lending platform
The platform empowers small businesses by providing seamless access to factoring and secure commercial lending.
Challenges and objectives
Creating an Action-Driven and Informative Platform
Since Finvoice is designed for entrepreneurs seeking quick and meaningful financial solutions, the website needed to be both action-driven and highly informative.
Guiding Users with Clear Calls to Action
A clear and compelling call to action (CTA) was essential to guide users effortlessly toward financing options, ensuring a seamless journey from exploration to decision-making.
Presenting Key Information with Clarity
The platform’s benefits, lending process, and overall value proposition had to be presented concisely, allowing visitors to grasp key information at a glance without feeling overwhelmed.
Emphasizing Minimalism and Professionalism
Additionally, the design had to maintain a minimalistic and neutral aesthetic, eliminating unnecessary distractions while emphasizing clarity, usability, and professionalism.
Balancing Functionality with Visual Appeal
By balancing functionality with a sleek visual approach, the website aimed to create a user experience that is both engaging and effective in driving conversions.
Results of the project
The final end-to-end lending platform is a modern, action-driven solution that clearly communicates Finvoice’s mission.
By prioritizing clarity and simplicity, it enhances user engagement and guides businesses toward their financial goals with minimal friction.
The intuitive layout allows users to easily access financing options, eligibility criteria, and the lending process, while a prominent call to action encourages immediate action.
With a minimalist and professional design, the platform builds credibility and ensures a seamless experience across all devices. Optimized for readability and navigation, it effectively presents Finvoice’s value proposition, empowering small businesses to access financial solutions with confidence and ease.
Tools & Technologies
Angular
JavaScript
Zeplin
Sketch
Jenkins
SonarQube
Git
Invision
QMetry
Grafana